L'OR - Master Piece in Taste
With its expanding portfolio across categories, and to celebrate the vibrant taste experience, that you can enjoy within every cup of L’OR coffee we were tasked with summarizing the uniqueness of their coffee - due to its complexity, details that intrigue, and layers of flavour - in one visual that could be translated through their categories. Building on the creative idea 'A Masterpiece in Taste' that was also used for the TVC.
The guiding principles for the creation of this set of Key Visuals were that the category needed to be immediately recognized, and we should convey the 'great taste' message in an ownable and distinctive way.
Art Direction, and Illustration
Art Direction, Graphic Design
Based on one of the brand distinctive assets we developed a graphic device to split the visual allowing us to create a unique visual that emphasizes both the category and product indulgence.
L'OR Flavour Visuals
For some of the best-selling coffee blends from L'OR Espresso's whole beans and roast and grounds portfolio, we were requested to create flavour visualizations to depict the coffee blends profile and taste experience. We took this opportunity to explore and give life to the experience of each coffee blend. We participated in tasting sessions with some of the best coffee experts from L'OR that guided us through the experience and described each characteristic and effect that the blends had.
We started to develop the visuals focusing on the more experiential and abstract ideas that came from the insights during the tasting sessions. Consciously steering away from foods and ingredients, using other natural elements to convey the blends singular profile.