Nike - Back to School

Back to School was an in-store activation during the holiday season with a styling bar where Nike’s youngest consumers could customize their products. There was a full range of laces and patches. As well as step by step instructions for a number of different lacing styles.

As a Freelance Designer, I was tasked with developing the illustrations of the full alphabet that would become a set of stickers and patches. The illustration style should be simple, bold, and engaging for young athletes.