Nike - Back to School
Back to School was an in-store activation during the holiday season with a styling bar where Nike’s youngest consumers could customize their products. There was a full range of laces and patches. As well as step by step instructions for a number of different lacing styles.
As a Freelance Designer, I was tasked with developing the illustrations of the full alphabet that would become a set of stickers and patches. The illustration style should be simple, bold, and engaging for young athletes.
Role
Design and Illustration
Agency
Rumour Has It
Client
Nike
Role
Art Direction, Graphic Design
Client
Unilever